Since the squash market in Norway is quite one-dimensional with a lot of cheap products with the same kind of colorful design, we chose to go the opposite way and differentiate ourselves as a more high-end and handcrafted product. By evoking the feel of wine instead of the cheap plastic bottles one usually relates to squash we hoped that we could reach a target group that enjoy the quality of handcrafted products that comes straight from the farm itself, instead of the mass-produced alternatives found in grocery stores.