Despite a flourishing economy for many decades, Norway has oddly been a backwater when it comes to luxury retail, driving trophy hunters to more developed neighbouring countries to splurge on high-end goods. But that discrepancy is fading fast as the retail landscape of its capital city Oslo is showing a dramatic transformation with the accelerated arrival of luxury monobrand boutiques.

Following the launch of several high-profile stores along nedre slottsgate, a pedestrian thoroughfare lined with monumental buildings, the newest addition on the block is Saint Laurent. The boutique is part of promenaden, a prestigious and elaborate retail project that’s putting the Norwegian capital on the global map of luxury shopping.