Projections is an event organised by graphic designers for graphic designers. It’s main goal is to integrate the community, but most of all to be an inspiration for further creative work.
The visual identity of this kind of an event requires a balance between coherent brand design and diversity of the graphic design language to keep the content attractive.
The key to an effective visual identity directed towards designers was basing on imagination and creativity. The theme of the first edition of the Conference was Inspiration. We decided to get inspired by the Projection’s logo to create the elements of the event’s identity. Sticking to the basics was the core – we cut the symbol in simple geometric shapes, which enabled us to build the next elements e.g. icons. We designed a consistency by ‘recycling’ the shapes so that the ID works on different levels (web design, animation and print).