Perugina is a centenarian brand, deeply rooted in Italians’ memories, with a rich history.
This brand is fueled with the vibrant personality of its founder, Luisa Spagnoli, and with the generosity of Umbrian’s soil.

However, this rich and beautiful story, as well as its uniqueness, is not expressed on packagings, neither on the Brand Identity.

CBA’s mission was to build a coherence in brand image across the products.