Mercier Hochelaga-Maisonneuve

he Montreal borough of Mercier Hochelaga-Maisonneuve asked us to renew the visual identity of it’s cultural, sports and entertainment programming.
The design challenge was to project a dynamic image that reflects both the diversity and the inclusiveness of the borough.
Our graphic concept combines digital composition with hand drawn elements which reference the diverse activities on offer as well as some of the architectural landmarks that are part of the borough’s heritage.
The resulting graphic vocabulary was used to develop all communications for the fall season including two booklets, posters, postcards and digital assets. We are already working on the programming for spring 2016, building on the foundation developed for this season.