Enviaflores.com is a company established in Monterrey, México in 2001. The company was born with the objective of transforming the flower & gift delivery industry through a practical, service-oriented online experience for Mexico. Enviaflores.comrepresents the largest network of flower shops in Mexico, selected for their professionalism and product quality attaining the company a customer portfolio of more than 100k people.
The new brand identity, pays homage to the previous brand guidelines. It was primordial to preserve the color palette in its majority in magenta representing energy, liveliness, and joyfulness of flowers. For the icon, we decided to embody its protagonist product, the flower.
Taking into account the selected typography Sweet Sans, distinguished for its geometric and relaxed look, we designed a modernized flower icon based on the Tulip. Our work included typographical customization attributing the identity with a modern and legible look.