At the Infinity Plaza Shopping Centre, Runner Camp takes on the trend by combining the best of online and offline retail experiences. Customers enter the first floor for a shoe consultation service; they can try on the shoes and test them out in the experience area to get a real feel of their performance. Then things move online. Purchases are made on iPads provided in-store, and customers can leave unencumbered by boxes or shopping bags while their new sportswear is being delivered directly to their doorsteps.