To launch Cru, a new oyster bar, we created a strong and evocative visual identity.

Inspired by the menu, we developed a custom word mark incorporating a graphic representation of a fishhook. The logo promised a warm and welcoming experience full of enjoyable fresh food, while maintaining an unmistakable connection with the sea and all its delicacies.


Creative Direction – Marie-Elaine Benoit
Art Direction – Nadine Brunet, Olivier Valiquette
Illustration – Julien Poisson