The brief
‘Design the identity and a system of applications (predefined) that would create a brand environment for our well established company’
The ambition
The team and I visualised a bold, emotional yet simple and elegant brand experience that would resonate with the user. The idea behind the stationary and all brand applications was to magnify the element of nature through the texture and color -along with the packaging design.
The process
We meticulously selected Fedrigoni papers and other materials for their texture. During the stationary photoshoot, real life olive tree leaves and branches were used in order to create an environment that would be associated with lying under an olive tree on a summer day.
The result
A simple. bold and elegant series of applications were created and printed in order to serve the brand ethos and guidelines.