” Our inspiration for the København Collection (launched in April 2017) lay in our abstract interpretations of Carlsberg’s most iconic ingredients: barley, the mighty hop and Carlsberg’s legendary brewers’ yeast.

Using that same inspiration we’ve taken the ‘ingredients of a great festival’ and abstracted these to create an arresting and visually engaging festival presence for the Carlsberg brand; across everything from t-shirts and ticket holders to branded bars and bespoke digital experiences.”