B3 is a beer, burger bistro in Singapore. We were approached to create the full brand narrative, brand naming, direction, collateral and tone of voice for the brand. We wanted to translate a modern yet nostalgic brand. Earth tones and a series of elegant fonts were carefully selected to bring out a presence that is quiet yet confident. The final result has refinement and pragmatism stitched into its details and finishing, portraying maturity and confidence with a touch of inspiration.