To celebrate their twentieth anniversary, Allô Prof, a Quebec-based homework assistance program, revolutionized their brand’s visual identity and logo as part of their recently launched awareness campaign.

The new logo, modern and refined, symbolizes the organization’s focus on communication and participation, the services it offers (via text, telephone, social media), and its commitment to providing current and useful information to its customers. Simultaneously, the poster campaign shone a new and audacious light on the relevance of the organization’s services thanks to its salient and colourful nature.